Learn about Denim Day 2010 on KCRA

The Denim Day California campaign began in 1999 as part of an international protest of an Italian High Court decision to overturn a rape conviction because the victim was wearing jeans. The Italian Supreme Court dismissed charges against a 45-year-old rape suspect because his 18-year old victim was wearing jeans at the time of the attack. The court stated in its decision that, “It is common knowledge...that jeans cannot even be partly removed without the effective help of the person wearing them...and it is impossible if the victim is struggling with all her might.” The judgment sparked a worldwide outcry from those who understand coercion, threats, and violence go along with the act of rape. The unpopular verdict became an international symbol of myth-based injustice for sexual assault victims.

PEACE For Families is a private, non-profit agency dedicated to serving victims of domestic violence and sexual assault in Placer County. A donation as small as $5 can make a difference.